FOR INDIVIDUAL EXPERTS
Let’s get you visible in the ways that earn respect.
Skeptical decision-makers need the right proof to pick you. I will work 1:1 with you to develop the right message and attract stronger press, better speaking engagements, and the right online momentum.
MY CLIENTS HAVE LANDED COVERAGE IN
WHAT’S CHANGED
Decision-makers need proof to trust you now.
Anyone can buy followers and likes now. That’s why skeptical decision-makers — like buyers, investors, or funders — need to see multiple signals of 3rd-party validation. Think:
Getting quoted by journalists
TV appearances
Articles with your byline in media outlets
Prominent and paid keynote speeches
Higher-profile panel and podcast interviews
Awards from trusted organizations
AI chatbots need that proof, too.
As consumers turn to AI chatbots like ChatGPT and Claude instead of Google’s search engine, it’s essential for experts to appear in chat results. This is known as generative engine optimization or “GEO.”
The best way to improve your GEO? Earn media coverage that includes your name. Multiple 2025 studies found that earned media coverage is overwhelmingly the top influence on chatbot answers.
Neil Redding, founder and CEO of Redding Futures
“Tracy has been an amazing partner in both concept and articulation for multiple keynote speeches I've proposed and delivered. And it's not just for speeches but also for all the ways I show up in writing and in public. Highly recommend.”
How I work with experts like you
As a PR strategist, I will work 1:1 with you to create the right message, strategy, and assets to help you earn the proof that decision-makers need to pick you.
1. We hone your narrative.
First, we ensure people understand the value of what your experts do by strengthening their personal narratives. Then we identify and hone the ideas they want to become known for across the press, prominent stages, and online platforms.
2. I build your PR system.
Next, I build a visibility system tailored to your expertise so you can begin attracting more media attention, paid speaking engagements, and online traction. Your system is easy to run yourself, or an assistant can handle it for you.
3. I help you get press & keynotes.
I will be here to advise you as journalists and event producers start reaching out. Think of me as your personal PR strategist who helps you navigate interviews, speaking gigs, and the bigger opportunities you will attract.
TRUSTED BY
Some of my client results
Viral at SXSW
Now main stage at SXSW three years running. 500+ media mentions in a year. Now represented by UTA.
FUTURIST + CREATIVE TECHNOLOGISTNew York Times exclusive
Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.
INDEPENDENT FILMMAKER$2.3 million
Raised on Kickstarter. Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
INVENTOR + FOUNDERTier One media
Cracked after years of trying. Business Insider, Chicago Tribune, and Chicago Tonight — twice.
SOCIAL SERVICES AGENCYEditor’s top pick
Product named Progressive Grocer Top Pick 2025. Featured in The Bump and Good Housekeeping.
CPG FOUNDER$80k in one livestream
Governor secured for opening remarks. Grammy-winning artists activated. Raised $80k in 2 hours.
MUSIC NONPROFITWhat clients say
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral, but she also helped me understand and anticipate journalists’ reactions. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Jonathan Domanus, Founder, CardMill
"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.3M Kickstarter launch. I am immensely grateful to her for her guidance, strategy, and friendship during an incredibly wild ride.”
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. highly recommend Tracy if you need someone who can quickly assess your PR needs and provide you with an in-depth game plan to inject new life into your career.”
Christi Powell, Mindset and Visualization Strategist
“Since collaborating with Tracy, I’ve seen a huge uptick in inquiries, sales calls, and new clients—and we’re not even done yet. I can’t wait to see what happens when everything is complete. Tracy is an investment that is worth every penny.”
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start. She helped me form the right message to clearly define my value proposition. She also put together all the right people to help me through the process of launching my new brand, and I couldn't be happier with the results!”
Ready to get the right attention?
Let’s talk about where you are and where you want to be.