PR FOR EXPERTS + FOUNDERS
The PR agency that sets you up to succeed without us.
I'm a former TIME Magazine journalist and University of Chicago marketing professor. My team and I build everything you need to get attention in the press, online, and on stage. Then we make it simple enough to do yourself or hand to your team.
CLIENTS FEATURED IN
We create everything you or your brand needs to get sustained media coverage, speaking engagements, podcasts, and influencer buzz. Then we teach you exactly what to do, so you can keep getting attention whenever you need it.
We create everything.
You press “send.”
HOW IT WORKS
Pictured: Client Erica Bethe Levin competes on Gordon Ramsay’s “Food Stars; client Ian Beacraft delivers a keynote speech on stage.
TRUSTED BY PROFESSIONALS AT
Proof you don’t need an old-school agency.
Here are some of our clients’ biggest wins.
The Kickstarter that raised
$2.4 million.
Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
The indie film that landed a New York Times exclusive
Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.
The baby food brand named editors’ top picks, repeatedly.
Product named Progressive Grocer Top Pick 2025. Featured in Gordon Ramsay’s “Food Stars” & The Bump.
The founder who went viral at SXSW and got repped by UTA.
Now main stage at SXSW three years running. 500+ media mentions in a year & appearance with Kara Swisher.
The surgeon who got published in Oprah, AARP, and more
Wrote and placed articles in outlets like Oprah, AARP, and quoted in the New York Times and CNN — all in just 2 months.
The CEO who named a moment in Fast Company.
Coined the phrase “The Great Fractionalization” and got extensively quoted for it in Fast Company.
The girls’ school featured on the Houston Chronicle’s cover.
Pitched and secured Page One coverage in their local paper, The Houston Chronicle.
The ESG consultancy whose report ran in Newsweek.
Produced, pitched, and placed a report on ESG in the second Trump administration in Newsweek.
MY NEWSLETTER
The Visibility Memo
Get my candid tips on getting more visible in a fragmented media climate. Delivered weekly.
What clients say about our approach
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Jonathan Domanus, Founder, CardMill
"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.2M Kickstarter launch. I am immensely grateful to her for her guidance, strategy, and friendship during an incredibly wild ride.”
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide.”
Seth Kravitz, Co-founder of Technori
“Because of Tracy, we were first covered by CBS and then inundated with press coverage. Tracy's PR strategy was a game-changer for our organization and one of the reasons why we grew so fast.”
Alex Ruggieri, Commercial Real Estate Broker and Counselor of Real Estate
“I have looked for ages to find someone who could understand my business, and Tracy got it right from the start.
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried.”
Dr. Pooja A. Patel, Founder of Aging Together
“Tracy's methodological process helped me define my industry, service offerings, target clients, and long-term vision to create a comprehensive messaging system I could use to better position myself and my company.”