FOR UNIVERSITIES + ORGANIZATIONS
Your experts deserve visibility.
In 8 weeks, I will build a complete visibility system for each of your experts so they have the right message for every platform, can attract sustained media attention, and book higher-profile speaking engagements.
No publicist or expensive PR agency required. Your communications team stays focused on its priorities.
MY CLIENTS HAVE LANDED COVERAGE IN
How it works
Your experts get everything a PR agency would create — but at a fraction of the cost.
I also design a seamless system for them, or for an assistant, to implement in just a few hours a week.
We hone their big ideas.
I work with each of your experts to identify the newsworthy ideas they should be known for next. I ensure they align with the cultural moment, the news cycle, and your strategic goals.
I build their new system.
I design a visibility system for each expert so they have everything needed to show up with clarity across media, stages, podcasts, and online in ways that also elevate your organization.
They attract attention.
Your experts go from being hidden assets to the people journalists call, conferences book, and audiences trust, building your organization's reputation every time they show up.
What your experts get
A complete visibility system for each expert: built for them, easily deployed by them.
Holistic PR strategy
A 6-month PR strategy for how the expert will become more visible across the media, podcasts, online, and stages.
Personal narrative
The story and language that make you stand out, be more easily understood, and remembered across platforms.
Curated media lists
50 verified emails for the best journalists, podcasts, and creators for each expert to reach out to directly. (Traditional publicists never give you these lists.)
Outreach templates
Fully customized email templates for the experts to attract media coverage, podcast interviews, influencer buzz, and higher-profile speaking gigs.
Signature talk development
I develop a signature talk concept around each expert's big idea, structure it for multiple audiences and formats, and package it in a professionally designed PDF, ready for booking inquiries.
Conference selection
25 conferences identified per expert, with application details gathered and messaging templates created so they can apply for speaking gigs with ease.
Social media strategy
A tactical, realistic plan for how the expert will use social media to get the media's attention and book better speaking gigs.
Article placement plan
Recommendations and outlines for articles that each expert can write and place in target media publications that align with their larger visibility strategy.
Streamlined playbook
A step-by-step weekly plan that makes it easy for each expert or their assistant to implement without guesswork.
Optional coaching
A 60-minute training session to walk through your new system together. Optional coaching adds check-in calls and direct email access to me while the expert implements the system.
TRUSTED BY
The proof is in the results.
500+
Media mentions in one year. Main stage at SXSW three years running. Now represented by UTA.
FUTURIST + CREATIVE TECHNOLOGISTNew York Times
Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.
INDEPENDENT FILMMAKER$2.3 million
Raised on Kickstarter. Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
INVENTOR + FOUNDERTier One media
Cracked after years of trying. Business Insider, Chicago Tribune, and Chicago Tonight — twice.
SOCIAL SERVICES AGENCYEditor’s top pick
Product named Progressive Grocer Top Pick 2025. Featured in The Bump and Good Housekeeping.
CPG FOUNDER$80k in one livestream
Governor secured for opening remarks. Grammy-winning artists activated. Raised $80k in 2 hours.
MUSIC NONPROFITWhat clients say
Alex Gallegos, Director of Strategic Communications, Brightpoint
"Tracy helped us break into outlets we'd been trying to reach for years, including The Chicago Tribune and Chicago Tonight, while also getting us national exposure. Her guidance was sharp, and the tools she gave us are still helping us drive visibility today."
Elizabeth Ferruelo, Chief Development Officer, i.c.stars
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence. It’s the best of both worlds: strategic support when we need it, and long-term capacity that keeps delivering.”
Mike Gunderson, Founder and President of Gundir
“Working with Tracy is like having a partner in crime. She fully immerses herself in the art and science of telling your story and growing your audience — both at the strategic level and in the fine details. Strategically, she is spot on."
Sonny Garg, Board Member, The Institute for Nonviolence Chicago
“It is through Tracy’s carefully orchestrated process of organizational inquiry that the messaging reveals itself, and the outcome of our work together has proven to resonate deeply with both our internal team and external audiences, including funders."
Ready to get the right attention?
Let’s talk about where your brand is and where you want to be.
Want to try me out first?
Purchase a strategy session and walk away with immediate clarity on your next move.