FOR UNIVERSITIES + ORGANIZATIONS
Let’s get your experts the visibilty that builds trust.
I work 1:1 with your experts to empower them to attract media coverage, book better speaking gigs, and build online momentum — taking pressure off your comms team in the process.
MY CLIENTS HAVE LANDED COVERAGE IN
How I work with experts like yours
As a PR strategist, I will work 1:1 with your experts to develop the right messaging, strategy, and assets to attract media coverage & speaking gigs.
1. We hone their narrative.
First, we ensure people understand the value of what your experts do by strengthening their personal narratives. Then we identify and hone the ideas they want to become known for across the press, prominent stages, and online platforms.
2. I build their PR system.
Next, I build a PR system tailored to their expertise so they can begin attracting more media attention, paid speaking engagements, and online traction. They can easily run this system or hand it off to a trusted assistant.
3. I help them get press & keynotes.
I will be here to advise your experts as journalists and event producers start reaching out. Think of me as a personal PR coach for your experts, working in conjunction with your larger comms plan and organizational goals.
What your experts will receive
In alignment with your organizational goals and standards, I will build custom visibility systems that your experts can run themselves or delegate to a trusted assistant.
Holistic PR strategy
Once we synthesize the ideas they want to be known for next, I will create a PR strategy to attract media attention, prominent speaking gigs, and influencer buzz.
Elevated personal narrative
I will work with each expert to create a personal narrative that makes it easier to understand their expertise and the ideas they want to be known for next.
Curated media lists
My team will provide 50 verified email addresses of the best journalists, podcasts, and creators for each expert to reach out to directly. (Traditional publicists never provide these lists.)
Personalized email templates
I will write personally customized email templates for the experts to attract media coverage, podcast interviews, influencer interest, and higher-profile speaking gigs.
Signature talk development
I will develop a signature talk concept around each expert's big idea, structure it for multiple audiences and formats, and package it in a professionally designed PDF, ready for booking inquiries.
Conference selection
My team will identify 50 conferences that are a strong fit for the expert’s goals and abilities, along with application details gathered and messaging templates created so they can apply for speaking gigs with ease.
Social media strategy
Once we know their focus, I will create a realistic plan for how the expert will strategically use social media to attract media attention and book better speaking gigs.
Article placement plan
I will also create a plan for how the expert will publish prominent articles and essays around their ideas. This includes several article outlines that the expert or a ghostwriter can use to draft and place the articles.
Streamlined system
Based on the expert’s bandwidth and interests, I will develop a weekly plan that makes it easier for them (or their assistant) to pitch the press, book speaking engagements, and attract bigger opportunities.
Ongoing advising
Working in alignment with your team, I can provide ongoing advising to the expert as they become comfortable with attracting and navigating prominent media coverage and speaking engagements.
TRUSTED BY PROFESSIONALS AT
The proof is in my clients’ results.
500+
Media mentions in one year. Main stage at SXSW three years running. Now represented by UTA.
FUTURIST + CREATIVE TECHNOLOGISTNew York Times
Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.
INDEPENDENT FILMMAKER$2.3 million
Raised on Kickstarter. Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
INVENTOR + FOUNDERTier One media
Cracked after years of trying. Business Insider, Chicago Tribune, and Chicago Tonight — twice.
SOCIAL SERVICES AGENCYEditor’s top pick
Product named Progressive Grocer Top Pick 2025. Featured in The Bump and Good Housekeeping.
CPG FOUNDER$80k in one livestream
Governor secured for opening remarks. Grammy-winning artists activated. Raised $80k in 2 hours.
MUSIC NONPROFITWhat clients say
Elizabeth Ferruelo, Chief Development Officer, i.c.stars
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence. It’s the best of both worlds: strategic support when we need it, and long-term capacity that keeps delivering.”
Mike Gunderson, Founder and President of Gundir
“Without a doubt, I would wholeheartedly recommend Tracy to anyone looking to grow their brand, whether it's an existing business or a new venture. Her ability to develop brand messaging that resonates, her strategic approach to storytelling, and her dedication to ensuring success make her an invaluable asset.”
Sonny Garg, Board Member, The Institute for Nonviolence Chicago
“It is through Tracy’s carefully orchestrated process of organizational inquiry that the messaging reveals itself, and the outcome of our work together has proven to resonate deeply with both our internal team and external audiences, including funders."
Lauren Wambold Patel, CEO, Keenan Reid Strategies
“Tracy helped me find a clear message for our company and a communications strategy I could actually execute. It changed how I talk about my business and gave us real visibility to reach more prospects. With Tracy’s help, we were able to get an interview published in Fast Company – a huge win for our credibility.”
Ready to get the right attention?
Let’s talk about where your brand is and where you want to be.