FOR STARTUPS & BRANDS
Let's get your brand the coverage that builds demand.
Customers, investors, and retailers trust press more than ads. I will work with your team to land the media coverage, awards, and speaking gigs that make people take your brand seriously. No publicist needed.
CLIENTS FEATURED IN
How I work with brands like yours
In as little as 4 weeks, I will work with you and your team to create everything you need to attract the right attention.
First, we figure out what makes your brand worth covering. We identify the angles journalists actually want, whether that is your founder, your category, your data, or the problem you solve.
1. We find your story.
Next, I build a PR system tailored to your brand: custom pitches, media lists, award targets, talking points, and launch plans. Everything is yours to keep. Your team can run it or hand it to a marketing hire.
2. I build your PR system.
I can be here to advise as journalists, editors, and event producers start reaching out. Think of me as the PR advisor who helps you navigate interviews, secure coverage, and attract even bigger opportunities.
3. You earn publicity.
Press • Speaking Gigs • Podcasts • Influencer Coverage • Awards •
Press • Speaking Gigs • Podcasts • Influencer Coverage • Awards •
What you will receive
In alignment with your growth goals, I will build a custom PR system your team can run themselves or delegate to a marketing hire.
Holistic PR strategy
Once we know what you want to be known for, I will create a PR strategy spanning earned media, awards, speaking, and influencer attention, sequenced around your launches and milestones.
Your brand story
I will work with your team to sharpen the story behind your brand so journalists understand why it matters now. Most pitches die because the story is about the product. Yours won't be.
Announcement playbook
A repeatable plan for funding news, product launches, and milestones, so every announcement gets maximum coverage instead of one rushed press release.
Article placement plan
A plan for how your brand shows up on social to attract media attention and compound your coverage, not just fill a content calendar.
Custom pitches and media lists
You will get ready-to-send pitches and a researched list of the journalists, editors, and producers who cover your category. Publicists guard these lists. You will own yours.
Award application system
My team will identify the awards and editor roundups that move buyers in your category, from trade recognition to top-pick lists, with a copy bank of messaging to use for applications.
Personalized email templates
Follow-ups, exclusives, embargoes, and re-pitches, written in your voice and ready to adapt.
Social media strategy
Three articles your team can write and place. Outlines, target publications, and editor pitch templates included.
Streamlined playbook
Based on your team's bandwidth, a weekly plan that keeps PR moving in a few hours a week, even during a launch sprint.
Ongoing advising
Working in alignment with your team, I can provide ongoing advising as you earn publicity and pitch bigger opportunities.
Jonathan Domanus, Founder, CardMill
"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.2M Kickstarter launch. I am immensely grateful to her for her guidance, strategy, and friendship during an incredibly wild ride.”
CASE STUDY
From idea to $2.4M:
CardMill’s record Kickstarter
In May 2025, CardMill’s founder was ready to launch a Kickstarter for his invention, an AI-powered automatic trading card sorter — but needed the right story, positioning, and PR strategy to reach the niche yet passionate community of Magic: The Gathering fans and card collectors.
I helped him nail his origin story, craft messaging that resonated with both journalists and fans, and build a holistic PR system. This included developing journalist, podcast, and content creator pitches; curating media lists targeted to collectors; and creating a multi-channel social strategy. I also helped shape his own YouTube series to share behind-the-scenes updates as the Kickstarter launch approached.
In July 2025, the founder executed the strategy with excellence, layering in digital ads and a newsletter to build momentum. The results were extraordinary.
Momentum highlights:
Kickstarter fully funded ($350,000) in just 24 minutes
Raised $800,000 in one day
Closed at $2.2 million raised, ultimately raised $2.4 million, placing in the top 0.1% of all Kickstarters
Erica Bethe Levin, Founder and CEO, Globowl
“Although I've always considered myself PR savvy, traditional PR hasn't always felt like it was working. Tracy armed me with the tools I needed to do it the right way, on my own, and it's been more effective than anything else we've ever tried. She goes above and beyond to support her clients, celebrates every win, and even makes sure we all have fun along the way.”
CASE STUDY
Globowl: From “Food Stars” to CPG industry recognition
Erica Bethe Levin, founder of Globowl and a contestant on Gordon Ramsay’s Food Stars, wanted to turn her national TV exposure into lasting brand momentum. I helped Erica craft a clear media narrative and leveraged her appearance to land immediate placements on ABC, CBS, and NBC affiliates, along with other local media hits. These wins positioned Globowl as a serious new player in the baby food and CPG space.
Following the success of the initial program, I continued advising Erica and her team to extend that visibility. We secured high-profile podcast interviews across the parenting and consumer product space, helping her speak directly to her target audience. Erica also became a contributor to Motherly, reaching millions of moms with thought leadership content, and landed a recurring cooking segment on NBC, where she regularly shares Globowl’s globally inspired baby food recipes.
Recent highlights:
Featured in The Bump and Good Housekeeping
Named a Progressive Grocer Top Pick
Erica named a 2026 Tory Burch Fellow
Karen Salmon, Co-founder of Windy City Indie and Things That Fly
“Working with Tracy is like having a partner in crime. She fully immerses herself in the art and science of telling your story and growing your audience, both at the strategic level and in the fine details. Strategically, she is spot on. Tracy is quick to set a course — then evaluate and adjust, so time is not wasted and opportunities are not missed. But details are everything in this field and she makes sure to get them right. “
CASE STUDY
Windy City Indie: From no online presence to $80K raised in 10 days
In April 2020, music producers at Windy City Indie had an urgent goal: launch a virtual concert, Our City of Neighbors, to unite Chicago and raise funds for frontline organizations, despite having no digital presence and less than two weeks to pull it off. I stepped in to lead the digital strategy, coordinate PR, and activate artist audiences to maximize visibility and impact.
I personally secured opening remarks from Illinois Governor JB Pritzker, giving the event immediate credibility and momentum. I also developed and led a grassroots digital activation strategy that mobilized performers, including Jeff Tweedy, Katie Kaden, The O’My’s, Ric Wilson, and NNMADI to promote the event directly to their followers. Simultaneously, I ran a focused media outreach campaign that landed coverage across Chicago’s top outlets, including a feature in the print edition of the Chicago Tribune.
Momentum highlights:
Opening remarks by Governor JB Pritzker
Media coverage across all major Chicago outlets
Print feature in the Chicago Tribune
1,300+ live viewers and 7,000+ replays in the first week
Over $80,000 raised for local frontline organizations
Ready to get the right attention?
Let’s talk about where your brand is and where you want to be.